Shikha Pakhide

Shikha is an experienced marketing leader who is passionate about creating effective strategies for market growth and brand awareness. Her expertise includes account-based marketing, account-based experience, and demand generation, and she believes in a collaborative, one-team approach to driving revenue.

She has been recognized for her innovative and forward-thinking approach to marketing, being featured in CMO Alliance's "CMO to Watch" for 2023 and winning the World Marketing Congress' Most Innovative Martech Leader award. Shikha is an active member of the marketing community, regularly participating as a panelist and guest on podcasts focused on senior marketers.

In the next three years, Shikha plans to continue expanding her knowledge and understanding of the evolving role of the CMO. She is interested in exploring the concept of the CMRO and CGO, as organizations increasingly look to plug revenue and growth into their marketing strategies. Currently, Shikha serves as the Head of Marketing at Jio Platforms Ltd, where she applies her expertise to drive growth and revenue for the company.