David Appel

3 frameworks to help track success & inform your board as you scale

A Talk by David Appel (Global Head, SaaS Vertical, Sage)

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About this Talk

After earning the business of over 2,000 SaaS companies, a set of frameworks has emerged on how to tell your story to investors, track it with metrics, and predict its future. In this session, we will cover:

  1. Choose Metrics that Measure Your Unique Story
  2. How to Set Your Targets based on your Stage and Model
  3. How to Build the Culture and System to Track and Drive Progress

About The Speaker

David Appel

David Appel

Global Head, SaaS Vertical, Sage

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage.