David Appel

3 frameworks to help track success & inform your board as you scale

A Talk by David Appel (Global Head, SaaS Vertical, Sage)

Proudly supported by

About this Talk

After earning the business of over 2,000 SaaS companies, a set of frameworks has emerged on how to tell your story to investors, track it with metrics, and predict its future. In this session, we will cover:

  1. Choose Metrics that Measure Your Unique Story
  2. How to Set Your Targets based on your Stage and Model
  3. How to Build the Culture and System to Track and Drive Progress

About The Speaker

Say hello to your Speaker for this Talk.

David Appel

David Appel

Global Head, SaaS Vertical, Sage


David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage.

Stages Covered


Data-driven decision making

Customer success and retention

Strategic Leadership

Scaling SaaS businesses

The Future of SaaS