Idriz Adedoja

Metrics for financial success: Starting strong with a solid P&L structure

A Talk by Idriz Adedoja (Portfolio Finance Director, Eat App)

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About this Talk

Metrics are vital for tracking the performance of SaaS companies, and a well-structured Profit and Loss (P&L) statement is critical for measuring financial success.

SaaS companies have unique business models that require specific metrics to be tracked, such as Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). These metrics are revenue or/and OPEX driven.

Some of the inputs needed for those metrics come from the P&L. A P&L should help to identify areas of strength and weakness, providing valuable insights that help strategic planning.

During this session, we will delve into the various aspects of SaaS company P&L, the difference between their P&Ls and other types of P&L, including what the right structure looks like.

We will also cover why a correct P&L set structure can help guide or aid strategic decisions. Most importantly, what a strong P&L structure looks like and cover two of many major strategic decisions they can help drive.

About The Speakers

Idriz Adedoja

Idriz Adedoja

Portfolio Finance Director, Eat App

A commercially astute Portfolio Finance Director with a passion for helping startup and scale-up SaaS companies achieve their full potential.