Zak Virdi

Going global: Product strategy and pricing for hypergrowth in new markets

A Talk by Zak Virdi (Chief Revenue Officer, Xensam)

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About this Talk

This keynote talk will explore how to effectively use metrics to scale products and pricing in new markets. The session will cover key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and net promoter score (NPS) to measure and optimize growth.

Attendees will learn about best practices for building a go-to-market (GTM) strategy, developing channel pricing models, defining growth patterns, and implementing charging and billing models.

Whether you're an experienced business leader or new to global expansion, this session will provide practical insights into leveraging metrics to drive hypergrowth in new markets.

About The Speakers

Zak Virdi

Zak Virdi

Chief Revenue Officer, Xensam

Zak is an experienced board director specializing in leading large-scale transformations that increases equity value for technology services organizations.