Let your data tell the story
A Talk by Shikha Pakhide (Head of Marketing, Jio Platforms Limited)
About this Talk
Have you ever found yourself confused and lost while looking at plans or summaries that don't clearly present the data in a cohesive and understandable way? It can be frustrating and lead you to take matters into your own hands to create a better story with the right mix of data.
Interestingly, even though marketers are experts at marketing products or services to others, they often struggle to effectively market themselves. It's worth taking a moment to consider how helpful it would be to have statistics on what percentage of marketers struggle with this issue.
This is the challenge that Shikha hopes to tackle during their keynote speech today - bridging the gap between confusing, poorly-presented information and effective marketing.